Gina Firth, MA, NBCC, is the Associate Dean of Wellness at The University of Tampa and provides leadership and functional responsibility for all wellness programming on campus. Currently, Gina is coordinating all COVID-19 contact-tracing on UT’s campus and has been directly involved in planning and coordination of the COVID-19 Spartan Shield Safety Plan. Gina’s supervises the areas of Campus Recreation; Health and Counseling Services; Wellness Services, including all alcohol and other drug prevention and intervention programs; and the Faith, Values and Spirituality program.Previous to her appointment at The University of Tampa, Gina was the Director of Alcohol and Drug Education at The University of Notre Dame for 12 years.Throughout her career, Gina has developed and disseminated social marketing programs and created many targeted prevention, education and intervention programs in all areas of health and wellness based on research methodology.Gina teaches a wellness themed first year experience course, regularly guest lectures in the classroom, provides workshops and programs for faculty, staff and students on all areas of wellness, and has presented at numerous regional and national conferences.Gina received her B.S. in psychology, B.S. in education and MA in counseling from Central Michigan University and is a nationally certified counselor.Gina is an active board member for the Hillsborough County Anti-Drug Alliance (HCADA), HCADA marijuana task force, Tampa Alcohol Coalition, HCADA Prescription Drug Task Force, Wellness Council of Tampa Bay, and current member/former chair of the Tobacco-Free Partnership of Hillsborough County.Professional memberships include the American College Health Association (ACHA), National Association for Student Personal Administrators (NASPA), National Intramural and Recreational Sports Association (NIRSA), American Counseling Association (ACA) and The National Wellness Institute.