Arthur Rojas Emerson is President and CEO of KLRN-TV, the public television station for San Antonio. He was appointed to this position in January of 2015. Previously he was Chairman and CEO of The Emerson Agency, a fifteen-year old full-service, bilingual marketing and public relations agency with offices in San Antonio, Austin, Washington D.C. and the Rio Grande Valley.
His television background is extensive having served as Vice President of Telemundo Texas owned and operated television stations. He joined Telemundo in 1989 with the assignment to build and manage KVDA-TV. In 1994 he was assigned the Telemundo stations throughout Texas. Before joining the television network, Emerson held various management assignments with the CBS station KENS-TV, where he started as a mailroom clerk in 1965.
Over the years, the community has tapped Rojas Emerson’s leadership for a variety of organizations. He served as Chairman of the Greater San Antonio Chamber of Commerce, as well as the Hispanic Chamber. He is past Chairman of CPS Energy, the nation’s largest publicly-owned utility, Port San Antonio, Free Trade Alliance and the Governor’s Committee on Aerospace Aviation.
Emerson also serves on the boards of: Luby’s Inc., San Antonio Medical Foundation,
University of Texas Health Cancer Center (formerly CTRC), Masters Leadership, NACD and served as Commissioner for the Texas Military Preparedness Commission. He served two terms on the San Antonio Branch of the Dallas Federal Reserve Board, and 16 years on the board of USAA Federal Savings Bank. In 2000, Gov. George W. Bush appointed Rojas Emerson to chair the Texas Aerospace Commission.
He received “The Ernie” Lifetime Achievement Award from The Avenida Guadalupe, The Silver Medal Award from The Advertising Federation, Media of Excellence Award from Women in Communications, The Distinguished Leader Award from the Greater Chamber of Commerce, The Brillante Award from Texas Hispanic Magazine, and was named a San Antonio Legend in recognition for community service by the South Chamber. Emerson was the key note speaker before the University of Texas at San Antonio School of Business Commencement of 2007.