Steve Peterson focuses on finance and operations consulting for cannabis companies – mostly recently as the General Manager of Elemental Wellness Center (“EWC”), one of the largest licensed medical cannabis dispensaries in San Jose. At EWC, Steve successfully negotiated equipment debt funding options (when no traditional banking resources were available), launched a new delivery service, deployed technology to assist with consumer cannabis education and to increase consumer loyalty, and developed plans for acquisitions and a public offering in Canada.
Steve is also currently a board advisor for ThingBlu.com, a grow and cultivation software app; an advisor for I-5 Holdings (which has completed several cannabis acquisitions); as well as an advisor to company with a wearable technology big data platform designed to understand the impact of cannabis products on consumers.