As a senior Director in PwC’s Digital Technology and Innovation consulting practice, Larry Gioia advises executives, across all industries, on the strategic use of technology, business model innovation, product strategy, and the future of work. He currently serves as the Product and Innovation Leader within PwC’s Private Company Services advisory team. Gioia is responsible for evangelizing and executing against the practice’s digital transformation agenda and continually refining a portfolio of technology-enabled service offerings for SMB and middle-market clients. Prior to PwC, he held numerous executive and founder roles as a technology entrepreneur and business advisor. Most recently, while at Diamond Management and Technology Consultants, Gioia served as an advisor and strategic thinking partner to business and technology leaders across the Fortune 1000. He is also one of the Sales and Execution leaders for the PwC Check-in product suite. Gioia lives in Pittsburgh, PA.