Bill Brand is a recognized retail transformer whose visionary leadership has accelerated growth at major national retailers. In 2020, Brand was named CEO of Warrendale, PA based rue21, a fashion retailer with nearly 650 stores in 45 states, a robust ecommerce business at
www.rue21.com, and millions of social followers. The rue21 vision is to deliver “Affordable Fashion, Accessible to All.” The privately-held retailer tapped Brand to lead the company’s evolution in becoming a strong customer-centric, omni-channel brand.
As former president of HSN and chief marketing officer of HSNi he is respected for galvanizing and driving results-focused teams. A storyteller at his core, Brand launched his executive career leading programming and production teams at Lifetime Television and VH1. Brand began his career working in local news including at WTAE TV in Pittsburgh, PA.