Professional Development Event – What every CFO needs to know to “Rethink Healthcare”

Presented in Partnership with Brown & Brown Insurance

Eye-opening and strongly contrary to conventional wisdom, this foundational seminar establishes the critical thinking necessary to effectively manage a health plan. This seminar is for plan sponsors that are serious about optimizing recruitment and retention while minimizing cost and maximizing employee satisfaction.

We will go over the following:
  • Why employers are failing at health plan management
  • How “best practices” are repelling the best talent and souring corporate culture
  • Why the industry benchmarks are wrong and are driving the costs of your health plan higher
  • How to structure your medical offering to increase the value of benefits and reduce costs

Our Speaker

As an Executive Vice President, David Ross' role is to provide guidance and leadership that fosters each office’s ability to satisfy their growth objectives. David is a key player in defining Brown & Brown’s macro initiatives and providing the vision, tools and education to support those objectives. 
 
David’s secondary role is the Director of Underwriting Services where his primary responsibilities include the development and maintenance of financial tools and methodologies that improve clients’ ability to effectively manage their employer-sponsored health plans. David’s role keeps him actively involved in the management of key accounts, representing more than 300,000 members.
 
Additionally, David acts as a national resource and the primary source of both internal and external education and support regarding efficient health plan structure. David spends much of his time traveling around the country educating consultants, employers and legislative bodies on the many counter-intuitive and nuanced components of effective health care cost management. 
 
Previously, David worked as an Underwriting Strategist at Blue Cross Blue Shield of Minnesota where he designed pricing methodologies that satisfied Blue Cross Blue Shield’s strategic objectives. During his tenure, David acted as an internal liaison between actuarial, underwriting and sales and assisted with BCBS’s lobbying efforts to expand the HDHP marketplace. 
 
David has periodically taught statistics at Minnesota State University where he earned his bachelors degree in Finance

 

Speakers

Mr. David Ross

Executive Vice President and Director of Underwriting
Brown & Brown

Credits

1.50 CPE
Basic

Method

group-live

Field

Personnel/Human Resources, Non-technical

Prerequisites

none

National Registry of CPE SponsorsFinancial Executives International (FEI) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State Boards of Accountancy have the final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

For FEI CPE credits, one credit hour equals 50 minutes according to NASBA guidelines. Some states boards may differ on how many minutes constitute a credit hour. Contact your state board for more information. For more information regarding administrative policies such as complaint and refund, please contact our offices at 973.765.1029.