Austin Chapter February 2018 Breakfast Meeting

Please join us as we welcome guest speaker Justin Foster, Co-Founder of Root + River, as he presents "Brand: The Next Great Leadership Discipline."

You think about your people, the numbers, your own performance and growth as a leader. But do you think about your brand? Brand is the only thread that runs through all aspects of organizations large and small. In the 21st century, brand is no longer the external candy wrapper of an organization. It is the juice middle - the culmination of culture, customer experience and innovation.

In short, brand is now a top-of-the-list priority for all leaders - regardless of title or role. In this talk specifically designed for leaders with a non-marketing related role, brand strategist and speaker Justin Foster shares his thoughts on the 5 branding practices that every leader should consider adopting in 2018. Some of these you might already do - and some will be surprising. Either way, you will get a fresh perspective on brands and branding - and how much influence you have on both.

Key take-aways from attending this session:

• See the mega-trends that created our current world from a different perspective

• Learn the new definitions of branding and marketing

• Understand your brand as a leader

• 5 essential 21st century branding practices

• 3 areas to measure brand progress and improvement